Rehana Saigol collection at PFDC Sunsilk Fashion Week 2010

Rehana Saigol’s womenswear couture collection, ‘Beyond Ivory’, stays true to her vision and philosophy of bringing back the saree to ones wardrobe. Indeed her collection presents variations on the traditional 6 yards of fabrics, contemporising and glamorising the saree. ‘Beyond Ivory’ is crafted on a variety of fabrics such as georgette, net, velvet and tissue and embellished with threadwork, crystals, beads, dabka, kora, and sequins.

A pioneer in Jewellery design, Rehana Saigol launched her women's wear label less than two years ago, when she opened her first outlet in Karachi. Her vision has consistently focused on romancing Pakistani women back to wearing the saree. Indeed Rehana’s own love affair with the saree has been one of the most enduring of her passions as she believes it to be feminine and its alluring in all its forms.